Shopping centres are big business for New Zealanders, with the retail sector contributing 7% of the country’s GDP, and a sizeable chunk of our retail spending taking place in shopping centres. The shopping centres in this report produce a combined turnover of more than $5 billion a year, or 10% of New Zealand’s ‘core’ retail sales.
Architecture
We design environments for large retail centres and shopping malls, as well as boutique stores. Our design combines the innovative and expressive, with the economical and functional. The focus is on aligning design with the brand, in order to create quality environments that deliver value for our clients and have a positive impact on people’s lives. We make places, not just spaces.
Interiors
We believe that interior design is as much about what is experienced as what is seen. On the one hand we create interiors to sell products and services and on the other to create atmospheres and to facilitate interactions. We treat them as one in the same; a unified approach that results in a total design experience.
Online-Retail
We create clicks and mortar. We match the offline – the physical world to the online – the digital space. Our research, planning, branding and design capability has its place in the online world, applied to websites, digital signage and social network, to create enhanced brand experiences so our clients thrive in every space and place.
Branding
The brand acts as the centerpiece for our design. A brand’s positioning and personality is always strongly expressed visually in all the environments we develop and our design integrates the many brand touch points to create truly memorable brand experiences.
Property
We investigate the market and identify the best locations, develop leasing strategies, negotiate with tenants and manage property for our clients. We posses high levels of expertise and keep a watching brief on market developments looking for opportunities that will match our clients’ profiles.
Research
We look at the past, uncover the trends, run the numbers, apply analysis, question assumptions, spot the gaps and review the impacts. And it’s all done by conducting feasibility studies, growth projections, population analysis, demographic studies and economic impact analysis. Our clients can rely on our findings to develop their strategies, knowing their business profitability and growth will be maximised.
Retail Consulting
We understand the A – Z of retail. We are able to draw from our experience of the past and our extensive knowledge of new trends and emerging opportunities in this sector. This allows us to develop insightful strategies, create the right mix of products and test scenarios. And our clients become more competitive and build profitable businesses.
Master Planning
We plan for the future and many possibilities, while understanding the constraints and potential of today. We plan with the facts, the necessary insights, with the benefit of experience, creativity and practicality. Our involvement commences at the outset of a project through design, build and management as properties are leased and tenanted. This end-to-end perspective enables us to add value throughout the life of a project.
© RCG Ltd 2012
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