Bank of New Zealand

BNZ NorthWest Mall Front
BNZ NorthWest Mall
BNZ NorthWest Mall Self Service

Having just launched a bold new brand to the market, BNZ approached RCG to help express their brand, re-imagine their customer experience and unify their digital and physical presence.
Our brief was essentially to extrapolate BNZs new brand is a promise to help Kiwis “Be good with money” into a physical retail environment whilst integrating the latest advances in banking technology.
Our design divides the store into two parts; the left side is fast-paced, task driven and transaction-based, while the right side focuses on customer-lead interactions, flexible spaces, softer seating and acoustically private meeting areas. 
The prototype store in Auckland’s NorthWest Mall has acted as an R&D performance gathering centre for the design and development of further stores. St Luke’s Mall is now open and more locations are in the works…

Share Project: 
Retail Consulting
© RCG Ltd 2012
The views expressed on this website do not necessarily represent the views of RCG Limited or its directors and is intended for guidance only. RCG Ltd accepts no responsibility for parties acting on the material within, or for any omissions and errors. This website is owned by RCG Ltd, you may not reproduce, publish or transmit the articles published on this website in any manner without the prior written consent of RCG Ltd. | RCG Limited, registered architects with the NZRAB since 1989 | RCG Realty Ltd, licensed under the Real Estate Agents Act 2008