Bank of New Zealand

BNZ NorthWest Mall Front
BNZ NorthWest Mall
BNZ NorthWest Mall Self Service

Having just launched a bold new brand to the market, BNZ approached RCG to help express their brand, re-imagine their customer experience and unify their digital and physical presence.
 
Our brief was essentially to extrapolate BNZs new brand is a promise to help Kiwis “Be good with money” into a physical retail environment whilst integrating the latest advances in banking technology.
 
Our design divides the store into two parts; the left side is fast-paced, task driven and transaction-based, while the right side focuses on customer-lead interactions, flexible spaces, softer seating and acoustically private meeting areas. 
 
The prototype store in Auckland’s NorthWest Mall has acted as an R&D performance gathering centre for the design and development of further stores. St Luke’s Mall is now open and more locations are in the works…

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