Bridgestone is a global brand with a major presence in the car
racing industry.

RCG’s work with Bridgestone and the company’s sub-brands is
a full service offer which includes architecture, interior design
and branding.

Research underpins every concept we create for Bridgestone.

This begins with strategic analysis of their store performance at
a national and regional level.

Then we provide Bridgestone with advice on the New Zealand
retail market and locate opportunities for the siting of new stores.

Bridgestone uses these reports to make crucial investment decisions and support their business development strategy.

Since our first project in 2007, a new build Firestone store in
Porirua, we have gone on to execute a nationwide roll-out of
over 30 stores.

We create professional retail environments for Bridgestone’s
market leading brands; including BSelect, Firestone and
Bridgestone Truck Tyre centres.

Share Project: 
Retail Consulting
Roll-out to 30 stores
© RCG Ltd 2012
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