Foundation Precinct

Located at the junction of two of Auckland’s premium suburbs - Parnell and Newmarket - is The Foundation, a mixed-use centre that covers the city block. With its historic buildings and diverse mix of tenants, this was a unique and attractive centre that had lost its
sense of self. 

Overtime signage within The Foundation had multiplied and become cluttered and un-co-ordinated, while the overall visitor experience
had slipped.

Working with our client, RCG identified a key set of needs which would restore and transform The Foundation into an accessible centre with an open and attractive customer experience. The first step in the process was rebranding The Foundation as a Precinct; working in with brand specialists Marque, we developed a name, brand signature, graphic and signage system. Then we improved the main entry points, installing obvious entry statements, removing barriers and enhancing the natural landscaping. 

The new brand Foundation Precinct denotes quality. A sophisticated environment, exceptional professional service and consistently welcoming and desirable offering. RCG have previously created a customised retail strategy for the precinct and are currently working on an architectural extension. 

Share Project: 
Services: 
Architecture
Interiors
Master Planning
Research
Retail Consulting
Property
Online-Retail
Branding
© RCG Ltd 2012
The views expressed on this website do not necessarily represent the views of RCG Limited or its directors and is intended for guidance only. RCG Ltd accepts no responsibility for parties acting on the material within, or for any omissions and errors. This website is owned by RCG Ltd, you may not reproduce, publish or transmit the articles published on this website in any manner without the prior written consent of RCG Ltd. | RCG Limited, registered architects with the NZRAB since 1989 | RCG Realty Ltd, licensed under the Real Estate Agents Act 2008