The Manukau Institute of Technology (MIT), in conjunction with Auckland Transport and the Auckland Council, has built a new tertiary campus in central Manukau. The project is part of the largest public transport hub in South Auckland.

In light of the new retail opportunities that go hand-in-hand with this type of development, MIT engaged RCG to undertake a comprehensive demographic research project.

The research profiled MIT students, public transport users, and commuters from the wider surrounding area, and evaluated their likely spending habits. Based on these findings, we provided MIT with solid retail sales estimates, proposed the best mix of offerings and assessed the required floor space for all retail facilities at the campus.

We then developed a leasing strategy for the retail space in the Manukau Tertiary Centre, in preparation for its opening.

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