STIHL Shop

“We developed a colour palate which is unique amongst the hardware market and lifts the STIHL brand out from its competitors.”

STIHL SHOP approached us as a start-up brand that wanted to become a national chain of independent, locally owned specialist outdoor power equipment retailers.

The store concept and brand we created is modern and fresh; this ‘clean’ visual identity is approachable and reinforces STIHL's emphasis on customer service.

To enhance the STIHL customer journey and showcase the company’s diverse range of home heating and outdoor power equipment, we developed strong visuals, signage and way finding graphics.

The fittings we designed are tough and hardwearing, yet sleek - much like the merchandise STIHL sells.

The Botany STIHL SHOP is the flagship store in a nationwide roll-out of over 60 stores.

The way finding, retail branding and specialist fit outs RCG created helped maximise peak sales, ease customer pressures and assert a fresh presence in the hardware, DIY and construction market.

RCG are currently working with STIHL to further develop their brand and retail offering.

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