Te Puia

Te Puia, a top Rotorua Attraction and New Zealand Maori Arts and Crafts Institute, wanted to improve the performance of their on-site commercial, retail, food and beverage facilities.

The first step was to create a fully customised retail strategy that would capitalise the cultural centre's key attractions.

This included benchmarking their performance against other national facilities in our database and looking at their site visitor flows, behaviour and experience. With these insights, we were able to create master plan options to improve the customer journey and help drive new sales, while reducing costs and staffing requirements. 

Our recommendations to improve Te Puia's productivity and revenues included, deploying better facility branding; more effective store layout planning and making changes to the products and services merchandising mix.

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