Throughout our long relationship with Westpac, our most rewarding challenge has been to create environments that ‘cut through’ established practises, and to champion the movement away from a reliance on banking’s conservative retail environments.

Instead, we have consistently emphasised the customer journey and focused on designing bold, energising and innovative experiences, addressing not only changing market expectations but also capturing the essence of Westpac’s strategic direction.

RCG have created a number of design outcomes for Westpac, across a wide range of platforms. This has included undertaking work for our client’s metro branches, retail reviews, and branch experience projects.

RCG has also assisted Westpac in developing their branch location strategies for many areas around New Zealand and we have created a catchment formula to identify gaps in the Auckland region, as part of an ongoing, multi-team project. Westpac has made major branch network investment decisions based on our recommendations.

Utilising the network gap strategy, we have developed a new, 150sqm, small-format branch, with prototypes in Huapai, Lunn Ave and St John’s. A roll-out nationwide included regional mall sites, such as Palmerston North and Riccarton, both of which have won NZ Retail Design Awards.

Share Project: 
NZRIA Brand Application Award Winner 2011
NZRIA Leasure Group Award Winner 2010
NZRIA PSP Shopfront Award Winner 2010
© RCG Ltd 2012
The views expressed on this website do not necessarily represent the views of RCG Limited or its directors and is intended for guidance only. RCG Ltd accepts no responsibility for parties acting on the material within, or for any omissions and errors. This website is owned by RCG Ltd, you may not reproduce, publish or transmit the articles published on this website in any manner without the prior written consent of RCG Ltd. | RCG Limited, registered architects with the NZRAB since 1989 | RCG Realty Ltd, licensed under the Real Estate Agents Act 2008