White is a retail concept store which offers cosmetic dentistry directly to Auckland’s ‘high street’. Having proven successful in the US, our Clients sought to lead the market and migrate the innovative service across the equator. At the time of its launch, White was a modern and bold entry to the New Zealand market.

This innovative service deserved an equally inventive design. Our first step was to draft a concept that could push White into the realm of cosmetic stores – and away from your old fashioned dentist space. We used curves, glossy finishes and bold colours to create an award winning store design.

The vibrant shop front makes an immediate statement on the street; White stands out amongst its surrounding top fashion stores. Three hygiene studios, a waiting area and a retail zone were cleverly packed into a narrow and small floor plate.

This design proves that 'white' can be bold.

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NZRIA Personal Group Winner 2006
NZRIA Supreme Winner 2006
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