Navigating the New ‘Abnormal Normal’

Lotto, Foodstuffs, AMI, Westpac, Placemakers, Farro and Bike Barn are just a few examples of retailers whom we have partnered with to create location and market strategies.  By using a number of different data sets to map and model markets, we are able to reveal insights and analysis with a broader view than most research would offer. We are often forecasting out 5 years for clients, and integrate commentary and opinion from our property and realty teams. Why? Because there is no point in ‘desktop’ recommendations that can’t be achieved in the real world of rents, lease terms and available spaces. This is where the ‘science and strategy’ are brought together to create pragmatic solutions.

‘Disconnections’ are often identified through this process, which provides opportunity and valuable strategic direction. Eg, too much floor space in the wrong locations, relative to customer spend and potential market share. Or, revealing locations which cannibalise one another when there are alternative opportunities to grow market share in untapped catchments. Decisions can often be made without understanding the playing field, and whilst these can often be concealed during times of strong economic growth, they are quick to reveal themselves when the tide goes out.

Looking ahead and understanding the landscape, your landscape, is critical for success in a challenging environment. Those that can respond quickly and identify a pathway forward are much more likely to succeed than those that are idle and watch those around them.  Knowledge is power, and more so than ever with the new abnormal normal.